Our deep understanding of the culture, tourism, sports, entertainment and education industries, as well as our comprehensive research system gives us the leverage to grasp industry trends, lock in potential investment tracks, and map out plans in advance on quality projects and opportunities. We now have a RMB100 million angel fund invested in various star projects such as “Constellation Goddess”, “Mud Run”, “Qipa”, “HI GUIDES”, “TRIPVIVID” and “Dujiake”.


Project cases

樱桃来了

樱桃来了成立于2017年,是国内首家儿童时尚短视频内容生产平台。通过创意性的儿童发型、日常穿搭、趣味造型、时尚乐玩的亲子视频,为时尚父母提供3-9岁儿童“好看好玩”的奇招。视频内容中涵盖儿童服饰、创新玩具、游乐场所及亲子出行等消费产品和场景,为用户提供“看到-学到-玩到-买到-用到”的全面性消费引导和体验。

青橙科技

作为业内领先的健身房管理系统提供商,已为全国8000多家健身房提供了专业的健身房管理SaaS系统,用于提升管理效率以及线下运营、服务水平,已形成了互联网时代下的健身行业新生态。

星座女神

因星座主题《星座棋谈》的成功而切入内容制作领域,由知名影视明星莫小棋和资深媒体策划人余中鼎创办,目前已经积累多个项目,如《最强星战》《鉴渣秘籍》《星座啪啪啪》等星座真人秀和网剧。

奇趴

线上提供各类主题派对和聚会场景的 O2O平台。用户可以在平上选择自己喜欢的主题派对、邀请同伴一起到店进行派对,通过线上和线下的结合,形成O2O模式的闭环。

史克浪体育(泥泞跑)

精品赛事运营商。2015 年将泥泞跑引入中国,已在全国 7个城市举办 12 场泥泞跑赛事,吸引超过 10000 人参赛。现在开展其他类型赛事,打造一家专业化、国际化的体育全产业项目运营。

执惠旅游

以互联网+旅游资讯、研究、深度报告、线上线下活动等优质内容为载体,促进包括旅游局、目的地、酒店、航空公司、旅行社、OTA、新型在线旅游公司及体育、户外、游学、文化旅游等在内的产业链整合,推动“互联网+旅游”创业创新,助力文旅大消费产业升级。

度假客

最早进入台湾的民宿服务提供商之一。公司在开拓国内民宿资源、通过管理输出、控制资源等方式成为中国民宿运营的知名品牌。预计度假客2017年运营流水将超过1亿。

游谱旅行

一款主打个性化、性价比的出境旅游App,主要功能有三:一是进行个性化行程设计;二是提供特价旅游产品;三是提供行程攻略,与多数攻略社区不同,游谱的攻略采用达人生产的PGC模式。

皇包车

境外旅游包车平台。通过共享经济的方式整合全球的华人司机兼导游,为中国出境游用户提供优质的目的地中文旅游用车服务。

Based on in-depth understanding of and extensive execution experience in upstream-downstream, online-offline business models and investment operations related to the tourism industry chain, we originate and manage cultural tourism funds, carrying out efficient development and operation of tourist destination resources. We have become the pacesetter in helping China upgrade its cultural tourism consumption, and a practitioner in the “industry-finance integration” model. Currently, Zuoyu and Zhejiang Tourism Group have jointly set up and manage a RMB2 billion ancient village protection and utilization fund - the Xiangyue Fund. At the same time, Zuoyu is committed to sponsoring and establishing corresponding industry investment funds in other provinces, municipalities and autonomous regions nationwide to accelerate the cultural tourism industry integration process.


The team will continue to mine the cultural tourism industry, and provide professional corporate investment and financing as well as M&A advisory services based on robust research built-up, extensive industry contacts and excellent judgment on business models and development trends, raising “industry-finance integration” efficiency for the cultural tourism industry.

Since our inception, Zuoyu has led and completed many numerous landmark financing and M&A transactions in the cultural tourism industry, establishing a premier boutique investment banking brand in the cultural tourism industry.


Project cases

Investor:

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Private Equity Series B financing round

USD30 million

Lead investor: Sequoia China; 

co-investors: Matrix Partners,

Wecapital Group, China Growth Capital

Mar 2, 2017

Klook

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Private Equity Series B financing round

USD30 million

Lead investor: Sequoia China; 

co-investors: Matrix Partners,

Wecapital Group, China Growth Capital

Mar 2, 2017

Zuoyu was appointed the exclusive financial advisor

Investor:

Private Equity Series B financing round

RMB70 million

Lead investor: Fuxing Group; 

co-investors: Semir Investment,

Chenhui Venture Partners

Feb 22, 2017

Maitao

Private Equity Series B financing round

RMB70 million

Lead investor: Fuxing Group; 

co-investors: Semir Investment,

Chenhui Venture Partners

Feb 22, 2017

Zuoyu was appointed the exclusive financial advisor

Investor:

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Private Equity Series B+ financing round

RMB210 million

Lead investors: Matrix Partners, GF Xinde Investment Management

Jan 19,2017

HI GUIDES

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Private Equity Series B+ financing round

RMB210 million

Lead investors: Matrix Partners, GF Xinde Investment Management

Jan 19,2017

Zuoyu was appointed the financial advisor

Investor:

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Private Equity financing 

RMB120 million

Joint investment: Fortune Capital, State Development Fund for Small and Medium-sized Enterprises

Jan 18, 2017

MEIYA

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Private Equity financing 

RMB120 million

Joint investment: Fortune Capital, State Development Fund for Small and Medium-sized Enterprises

Jan 18, 2017

Zuoyu was appointed the financial advisor

Investor:

Private Equity Series B financing round

Close to USD40 million

Korea Investment Partners

Lead investor: Kaitai Capital

Jan 5, 2017

Qulv.com

Private Equity Series B financing round

Close to USD40 million

Korea Investment Partners

Lead investor: Kaitai Capital

Jan 5, 2017

Zuoyu was appointed the exclusive financial advisor

Investor:

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Amount undisclosed

Nov 14, 2016

Ctrip's strategic investment in Traveling Bestone

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Amount undisclosed

Nov 14, 2016

Zuoyu was appointed the exclusive financial advisor

Investor:

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Private Equity Series B financing round

RMB120 million

Lead investor: Founder H Fund

Aug 12, 2016

HI GUIDES

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Private Equity Series B financing round

RMB120 million

Lead investor: Founder H Fund

Aug 12, 2016

Zuoyu was appointed the exclusive financial advisor

Investor:

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Private Equity Series B financing round

RMB160 million

Lead-investor: Chunxiao Capital; co-investors: Wutongshu Capital, Realize Investment Consulting

April 18, 2016

TITAN

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Private Equity Series B financing round

RMB160 million

Lead-investor: Chunxiao Capital; co-investors: Wutongshu Capital, Realize Investment Consulting

April 18, 2016

Zuoyu was appointed the exclusive financial advisor

Investor:

Private Equity Series B financing round

>USD10 million

Lead investor: Zhongwei Capital;

Co-investor: Shunwei Capital

Jan 4, 2016

FXTRIP

Private Equity Series B financing round

>USD10 million

Lead investor: Zhongwei Capital;

Co-investor: Shunwei Capital

Jan 4, 2016

Zuoyu was appointed the exclusive financial advisor

Investor:

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Private Equity Series A financing round

USD20 million

Lead investor: Yuantai Changqing Fund

Oct 14, 2015

Qulv.com

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Private Equity Series A financing round

USD20 million

Lead investor: Yuantai Changqing Fund

Oct 14, 2015

Zuoyu was appointed the exclusive financial advisor

Investor:

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Private Series A financing round

RMB50 million

Lead investor: GGV; 

co-investors: Matrix Partners,Cheers Capital Partners, Zuoyu 

Sep 21, 2015

www.youpu.cn

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Private Series A financing round

RMB50 million

Lead investor: GGV; 

co-investors: Matrix Partners,Cheers Capital Partners, Zuoyu 

Sep 21, 2015

Zuoyu was appointed the exclusive financial advisor

Investor:

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Private Equity Series A financing round

>RMB10 million

Lead investor: Oriental Fortune Capital; co-investors: Broad Resource Investment Management, In Capital

Sep 14,2015

Miutrip

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Private Equity Series A financing round

>RMB10 million

Lead investor: Oriental Fortune Capital; co-investors: Broad Resource Investment Management, In Capital

Sep 14,2015

Zuoyu was appointed the exclusive financial advisor

Investor:

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Private Series A financing round

RMB48 million

Lead investor: SSC Fund; co-investors: Gobi Partners,China Venture, Zuoyu

Sep 9, 2015

HI GUIDES

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Private Series A financing round

RMB48 million

Lead investor: SSC Fund; co-investors: Gobi Partners,China Venture, Zuoyu

Sep 9, 2015

Zuoyu was appointed the exclusive financial advisor

Investor:

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RMB500 million

Led and completed by Daniel Hu

Dec 2014

Qunar's strategic investment in Traveling Bestone

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RMB500 million

Led and completed by Daniel Hu

Dec 2014

Zuoyu was appointed the exclusive financial advisor

Investor:

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>RMB10 million

Led and completed by Daniel Hu

Jun 2014

Ctrip's strategic investment in Mind Education

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>RMB10 million

Led and completed by Daniel Hu

Jun 2014

Zuoyu was appointed the exclusive financial advisor

Investor:

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Strategic investment

USD100 million

Led and completed by Daniel Hu

Dec 2013

Ctrip acquires Tours For Fun

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Strategic investment

USD100 million

Led and completed by Daniel Hu

Dec 2013

Zuoyu was appointed the exclusive financial advisor