Organizational Profile

Zuoyu, founded in 2015, is an investment firm in China focusing primarily on industries in tourism and consumer services. Its principal activities comprise equity investment, industry investment and financial advisory.

It has currently completed fundraising for two funds worth a total of RMB2.1 billion. In particular, an angel investment worth RMB100 million invests in early-stage start-ups The other RMB 2 billion tourism industry fund, set up jointly with Zhejiang Tourism Group, mainly invests in developing and managing tourist destinations.

Advocating a "friendly, focused, win-win" strategy, Zuoyu strives to become the capital partner for fellow entrepreneurs, working together to help transform China's culture, tourism and consumption sectors.

Venture Capital

Financial Advisory

Industry Investment


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